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2026 JD Power Dealer of Excellence & Mercedes-Benz President's Circle Award Winner
Recognized by Industry Leaders, Driven by a Commitment to Customers
At Star Motors of Ottawa, delivering an exceptional customer experience has always been at the heart of everything we do. That commitment has recently been recognized through two of the automotive industry's most respected honours: the 2026 JD Power Dealer of Excellence Certification and the Mercedes-Benz President's Circle Award.
While awards alone do not define who we are, they serve as independent confirmation of the standards our team strives to uphold every day. More importantly, they reflect the trust our customers place in us and the dedication of our employees who work tirelessly to provide a premium ownership experience.
What Makes These Recognitions Significant?
The automotive retail industry offers many forms of recognition, but few are as comprehensive and selective as the JD Power Dealer of Excellence Program and the Mercedes-Benz President's Circle Award.
Both honours evaluate dealerships based on what matters most: customer satisfaction, operational excellence, transparency, and consistency in delivering exceptional experiences.
Together, these achievements reinforce Star Motors' position as one of Canada's leading Mercedes-Benz retailers and demonstrate our ongoing commitment to the people and communities we proudly serve.
What is the JD Power Dealer of Excellence Certification?
For more than 50 years, JD Power has been one of the most trusted voices in customer experience measurement. Its Dealer of Excellence Program recognizes a select group of dealerships that consistently provide outstanding service and demonstrate best-in-class retail practices.
This certification is not something a dealership can simply apply for and receive. Qualifying dealers must successfully complete a rigorous evaluation process that includes:
Strong Customer Satisfaction Performance
Dealerships must achieve exceptional customer satisfaction results compared to others within their brand network. This ensures recognized dealerships consistently meet and exceed customer expectations throughout the vehicle purchase journey.
Independent Performance Verification
Eligible dealerships are evaluated against key customer experience metrics and sales satisfaction measures used by JD Power to assess dealer performance.
Best Practices Audit
Perhaps most importantly, dealerships must successfully complete an in-store verification process demonstrating adherence to recognized retail best practices.
These standards include:
- Transparent pricing and vehicle information
- Efficient and professional sales processes
- Fair and competitive trade-in evaluations
- Clear presentation of financing and protection products
- A customer-focused approach throughout the ownership journey
Earning the JD Power Dealer of Excellence Certification demonstrates that Star Motors not only delivers exceptional customer experiences but also follows proven practices that help create confidence and trust for vehicle buyers.
Mercedes-Benz President's Circle Award: Excellence Within the Brand
Adding to this achievement, Star Motors was recently honoured with the prestigious Mercedes-Benz President's Circle Award.
Presented to an elite group of Mercedes-Benz retailers, this award recognizes dealerships that achieve outstanding performance across multiple areas of business, including customer satisfaction, operational excellence, and overall dealership performance.
For Star Motors, this recognition reflects our ability to consistently meet the high standards expected of the Mercedes-Benz brand while maintaining a strong focus on personalized customer care.
A Culture Built Around the Customer
According to Yves Laberge, Vice-President and General Manager of Star Motors of Ottawa, these achievements are ultimately a reflection of the people behind the dealership.
"These recognitions reflect the high standards we strive to uphold every day and the commitment our entire team shares in delivering exceptional customer experiences. We are incredibly proud to have our efforts recognized by both JD Power and Mercedes-Benz, and we remain focused on continuing to exceed our customers' expectations."
From the moment a customer enters our showroom to every service appointment that follows, our goal remains simple: provide a level of professionalism, transparency, and care that creates long-term relationships built on trust.
Serving Ottawa Since 1957
For nearly seven decades, Star Motors has proudly served Ottawa and the surrounding region as a trusted Mercedes-Benz retailer. We are Canada's oldest, single family-owned Mercedes-Benz retailer.
Today, customers can access:
These services are backed by a customer-first philosophy that emphasizes quality, transparency, and long-term ownership satisfaction.
Excellence Recognized. Commitment Renewed.
The JD Power Dealer of Excellence Certification and Mercedes-Benz President's Circle Award are important milestones, but they are not the finish line.
They are a reflection of Star Motors' ongoing commitment to delivering exceptional experiences, maintaining the highest professional standards, and continually earning the confidence of our customers.
As we look toward the future, we remain dedicated to providing the luxury automotive experience our customers expect and deserve.
